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New Year Sale!

$3,599.00
$4,549.00
21% Off
If you're looking for the best-handling, fastest-climbing, smoothest-riding road racing bike in the world, you've found it. The FR represents one half of the ideal union between bike and rider. Free of excess, it was painstakingly and obsessively honed for the needs of the most committed road cyclists, in order to win battles of will, attrition, and tactics on any racecourse. Starting with a clean sheet of paper, our engineers designed the FR from the ground up, resulting in a pure road bike that boasts impeccable handling and a precision-tuned chassis. This ensures riders are fresh for a finish line sprint after a long day in the saddle. Lighter and stiffer than any other bike that's emerged from our history of innovation, the FR climbs like an angel and descends like a dream. When you strip away unnecessary indulgences and gimmicks, all that is left is pure performance, embodied in a bike that is an extension of you.
FR Advanced Ultegra
Lightweight for the climbs, stiff for the sprints, and handles like a dream for flying down the mountain. Built with mechanical shifting for a uniquely tactile riding experience.
- Hydraulic disc brakes
- Shimano Ultegra mechanical groupset
- Reynolds AR41 carbon wheels

$1,499.00
$1,899.00
21% Off
Road cycling has evolved. Riders all over the world are pushing their equipment further than ever before. They're getting off the beaten path, exploring new roads, and spending more time in the saddle on solo excursions, group adventures, and epic gran fondos, all to satisfy their passion for the ride. These are the riders that inspired us to create the VR, the most versatile and capable endurance road bike in our history. Drawing on decades of frame building and carbon fiber innovation, our engineers meticulously crafted each and every VR model from the ground up with the most refined geometry and materials selection of any Felt endurance road bike, ever, harmoniously melding together comfort and performance.
VR 40
The best aluminum endurance bike we've ever created. Features a carbon fork to mitigate road chatter. Compatible with rack and fenders for amazing versatility.
- Our most advanced aluminum endurance frame
- Shimano Tiagra groupset
- Tubeless-compatible aluminum wheels

$1,039.00
$1,299.00
20% Off
Who says that you can't have your cake and eat it, too? Meet the Broam, our most capable road bike ever. It's an all-purpose, drop-bar beast that's equally at home on pavement, dirt trails, and gravel roads. Dual-wheel compatibility? Check. Mounts for racks and fenders? Check. A comfortable ride quality for all-day pedaling? Check. For as long as people have been riding bikes, there have been people riding bikes over long distances, traveling across the land, and experiencing the unique perspective that only pedaling can provide. That long-heralded mystique thrives in the Broam. It's everything you want in a road bike, and then some. Just make sure to bring along your sense of adventure.
Broam 60
Same durable aluminum frame and carbon fork combination as its pricier siblings. Built with a high-value selection of components designed for countless miles of epic rides.
- Shimano Claris components
- BSA threaded bottom bracket
- Tubeless-compatible rims

$499.99
$599.99
17% Off
Great for gravel trails or city streets, the Amok is ready to take you there. Built with a rugged and lightweight 6061 ally frame and oversized oval section threadless fork. Shifting is handled by a Shimano Acera 8-speed derailleur controlled by Shimano Rapid Fire handlebar-mounted shifter. Equipped with 700 x 40c Dual purpose tires on quick-release alloy double wall rims, powerful Tektro mechanical disc brakes, 3-piece alloy crankset with sealed cartridge bottom bracket and low-profile BMX pedals.
It all starts with the frame...
Amok's lightweight 6061 alloy frame lays the foundation for comfort. Its frame, riser handlebars, and urban saddle work to support an upright riding position and keep you comfortable even on your longest rides.
Our specs...
A Shimano Acera 8S derailleur gives a wide range of gearing while Rapidfire shifters make those gear changes effortless. Equipped with a threadless steering system for less flex and more precision, trek across road and dirt on thick, dual-purpose tires and stop on a dime with responsive mechanical disc brakes.
Your dream ride if...
You want a versatile ride with the sophistication of a commuter bike and agility of a trail bike. You're looking to get a head start on all terrain, from urban streets to gravel paths.

$449.99
$499.99
10% Off
Great all around mountain bike ready to hit the trails or your favorite coffee shop. Featuring a 6061 Alloy frame with a sloping top tube and hydroformed downtube for increased stiffness. 27.5" diameter tires roll easy over trail irregularities. 27 speed Shimano EZ fire shifting makes gear selection a breeze. The front suspension fork with 100mm of travel and a lock out feature helps to soak up the bumps while the disc brakes keep things under control.
Disc brakes
Steep downhills require responsive and reliable brakes with superb stopping power. Cruise fast and decelerate faster with Ascent's mechanical disc brakes. And if you opt out of braking before a turn, this mountain bike's grippy tires give you the traction (and confidence) to take on any corner.
Sleek frame & fork
Turn heads before even hitting the trailhead with Ascent's sleek frame, stainless steel spokes and matte finish. This mostly alloy hardtail mountain bike is lightweight and easier to maintain. What's more, Ascent's stiff, threadless suspension fork absorbs impact, combats torsional flex, and holds lines in the rock garden. And if you're climbing or sprinting, easily flip the lockout lever to stop the suspension and conserve your energy for momentum.
Shimano drivetrain
Get up climbs and easily take on varying terrain whether dirt, gravel, or paved with 21 gear combinations. Plus, Ascent's Shimano Tourney derailleur with easy Rapidfire shifters offers quick, intuitive shifting at your fingertips.

$449.99
$499.99 - $599.99
Up to 25% Off
Rule the road.
- 6061 alloy frame
- Shimano 14 speed drivetrain
- Shimano thumb shifters
- Drop anatomic handlebars
- Pedals w/ clips & straps

$369.99
$399.99
8% Off
Catch every sunset. Nothing's weighing you down as you cruise. The Chatham Plus single speed cruiser is mostly constructed with lightweight aluminum, from the frame to the hubs. 7 speed gearing helps to flatten out the hills.

$319.99
$399.99
20% Off
The Chatham 7 provides a relaxed riding experience inspired by the laid back beach lifestyle. 7-speed Shimano gearing with Revo twist shifter help smooth out the hills. A wide cushy saddle, upright handlebars, foam grips, and wide cruiser tires on alloy rims provide a comfortable ride. Equipped with linear pull front and rear hand brakes and kickstand.
Sometimes the sunset is over the hill
Chatham's 7-speed drivetrain is ready to ride those downhill dips along the coast. Make seamless gear transitions with the at-your-fingertips RevoShift grip shifter, so no hill takes you by surprise.
Ride Cloud 9
Take it easy. This beach cruiser's thick comfort saddle and cushy, foam grips make Chatham your relaxed, go-to beach cruiser bike for a dreamy coastal cruise.
Smooth sailing
Boardwalk bumps won’t ruin your beach daze. Chatham’s thick and wide Wanda tires soak up any bumps along the way so you can focus on soaking up some sun.

$299.99
$379.99
21% Off
A lightweight sporty all around bike for commuting, fitness training, or longer excursions. Designed for a responsive ride, the Atlas comes with a lightweight aluminum frame, threadless stem and fork, powerful hand-operated linear pull brakes, quick-release wheels with alloy double wall rims, 700 x 35c tires, and Shimano 21 speed gearing controlled with handlebar-mounted Revo twist shifters.
Your dream bike if...
Your route takes you anywhere from downtown to the coastline. You love seamless gear changes, lots of speed options, and hitting the perfect cadence. Most importantly, you want a comfortable, versatile bike for workout sprints or speeding at sunset.
It's all in the details...
Atlas sports Shimano Tourney front and 7S rear derailleurs to give you a wide range of gearing with smaller intervals of effort input. This allows you to get the exact pedaling feeling you're seeking with smoother transitions in between. Easily switch gears with at-your-fingertips Revoshift twist shifters. Plus, its threadless steering system lightens your load, gives less flex and more precision, and is much easier to maintain or adjust as needed.
The cherry on top...
Atlas' lightweight, aluminum frame supports an upright riding position to reduce back strain while its sport comfort saddle combines comfort with performance for the fitness-focused cyclist. Constructed with mostly alloy parts, this lightweight bike is perfect for speeding and sprinting across your city.

$299.99
$379.99
21% Off
A lightweight sporty all around bike for commuting, fitness training, or longer excursions. Designed for a responsive ride, the Atlas comes with a lightweight aluminum frame, threadless stem and fork, powerful hand-operated linear pull brakes, quick-release wheels with alloy double-wall rims, 700 x 35c tires, and Shimano 21-speed gearing controlled with handlebar-mounted Revo twist shifters.
Your dream bike if...
Your route takes you anywhere from downtown to the coastline. You love seamless gear changes, lots of speed options, and hitting the perfect cadence. Most importantly, you want a comfortable, versatile bike for workout sprints or speeding at sunset.
It's all in the details...
Atlas sports Shimano Tourney front and 7S rear derailleurs to give you a wide range of gearing with smaller intervals of effort input. This allows you to get the exact pedaling feeling you're seeking with smoother transitions in between. Easily switch gears with at-your-fingertips Revoshift twist shifters. Plus, its threadless steering system lightens your load, gives less flex and more precision, and is much easier to maintain or adjust as needed.
The cherry on top...
Atlas' lightweight, aluminum step-through frame supports an upright riding position to reduce back strain while its sport saddle combines comfort with performance for the fitness-focused cyclist. Constructed with mostly alloy parts, this lightweight bike is perfect for speeding and sprinting across your city.

$299.99
$399.99
25% Off
The Beaumont is ready for rides in the park or city commuting. Equipped with Shimano Tourney 7 speed Megarange gearing and Revo twist grip shifting to smooth out the hills, 700 x 35c tires, fenders to keep grime contained, a rear rack for those things that you need to carry, and a handy bell to announce your arrival.
Contemporary design, old-school durability
Run errands in style with Beaumont. Cruise in control with a hand-built, high-tensile steel frame, sturdy steel back rack, matching fenders, and responsive front and rear brakes.
Smooth riding, stop on a dime
Glide gently over bumps with 700x35C shock-absorbing, cushioning tires.
Change gears with the flick of your wrist
A safer ride at your fingertips – literally. Beaumont City Bike sports a robust Shimano 7-speed derailleur and RevoShift grip shifters, so you can change gears with palms on the handlebars and eyes on the road.

$299.99
$399.99
25% Off
The Beaumont Step-Thru is ready for rides in the park or city commuting. Equipped with 7-speed gearing, 700 x 32c tires, quick-release alloy wheels, fenders to keep grime contained, a rear rack for those things that you need to carry, and a handy bell to announce your arrival.
Sport any outfit with our step through bike
Mount and dismount with ease, even in a skirt. We’ve equipped this city bike with custom fenders, a sturdy back rack, and a bell for your every day commute or after-work ride.
Smooth riding, stop on a dime
Glide gently over bumps with 700x35C shock-absorbing, cushioning tires.
Change gears with the flick of your wrist
A safer ride at your fingertips – literally. Beaumont City Bike sports a robust Shimano 7-speed derailleur and RevoShift grip shifters, so you can change gears with palms on the handlebars and eyes on the road.

$199.99
$279.99
29% Off
Dart is the perfect kids' bike for riding down the boardwalk, around the neighborhood, or along the river. Dart's wide tires soak up trail bumps and make for a smooth ride, so your kiddo can explore a little further than ever before.
Safety first
Dart sports a suspension fork to absorb impacts and smooth out the ride on bumpy terrain. Less vibration gives kids better handling and control, making their ride safer overall.
They're growing, and so should their bike route
Dart is the perfect kids bike for riding down the boardwalk, around the neighborhood, or along the river. Dart's wide tires soak up trail bumps and make for a smooth ride, so your kiddo can explore a little further than ever before.
Change gears with the flick of their wrist
A safer ride at their fingertips – literally. Dart sports a robust Shimano 7-speed derailleur and RevoShift grip shifters, so kids can safely change gears with palms on the handlebars and eyes on the road. Not to mention, 7 speeds offer the speed for cruising and power for climbing.

$149.99
$179.99
17% Off
Koda Kids 20" bike is perfect for young beginners of 7+yrs old. Made with a high-tensile-strength steel frame and equipped with a full-coverage chainguard, rear-foot-operated coaster brake with front-hand-operated brake, and comfort saddle.
Safe and sturdy
The kids bike built to withstand every learning curve. Sidewalk whips, park zips, and even some trip-ups along the way are to be expected. Koda's sturdy bike frame will keep your kiddo covered.
Two ways to stop
Koda's dual braking system allows your kiddo to choose how to brake. Have them slow their roll with a built-in coaster brake or stop on a dime with the handbrake.
Growth spurt friendly!
Koda's adjustable seat and handlebars allow the bike to grow with your kiddo. Take a quick height measurement and pick the size that gives them the most range to grow. Keep in mind, too large of a bike could be dangerous for your little one to ride.
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